One of the biggest challenges in influencer marketing is proving ROI. But in 2025, the tools and strategies are evolving.
Key metrics that matter:
- Engagement rate (not just likes)
- Click-through rate (CTR) from unique links
- Conversion rate using promo codes or UTM tags
- Customer Lifetime Value (CLV) from influencer-led users
Pro tip: Create customized dashboards for each campaign to show real-time impact. Clients love transparency and results.
